Frequently Asked Questions

What if you don't have experience of my/my client's business?

No copywriter could know as much about your business or client as you do. Is that a problem? No - because (a) research is fundamental to the writing process and (b) approaching a subject with no previous experience of it - hence no preconceptions - means you get a fresh perspective.

However, I suspect you'll find your product or service listed in Accounts worked on. I've dipped into most market sectors in my career.