Detail from advertising devised and developed for Morland “Old Speckled Hen” premium ale.
Fox illustrations by Gary Andrews.

Copy, Concepts and Strategic Planning

I've been a professional copywriter for over 25 years and I still love it. I don't think good copywriting is just about using clever words. I believe it's about relating to my audience and accountability - owning the outcome of every headline and every sentence I write.

For over 25 years I've written press, tv and radio ads, brochures, direct mail packs, sales letters, newsletters, websites and lots more. I've worked for leading London and regional UK agencies, businesses direct, consultancies and smaller companies here and abroad.

I'm a quick study, rapidly digest briefs and ask the right questions. I can find nuggets in stacks of data. Give your communications a fresh slant. And persuade your customers to open their wallets.

I can work with nearly any art director or provide a great one. I'm sensibly priced and stick to my quote.

Trust me not to mess you about or go AWOL I haven't overrun a deadline in my career. I'll work at your place or 'virtually' from my home office, whichever time or distance dictates.

When you're looking for a copywriter who ís fast, intelligent, creative but no prima donna, I'm happy to help. Check out Who I work with. To see some of my work, click here.

Here’s a quick rundown on where I’ve been...

Experience

2001 to present – freelancing for agencies and companies that include:
KLM Marketing Ltd, Birmingham
Creation Financial Services, Solihull
Linney Design, Nottingham
RPG Associates, Cheltenham
Craik Jones, Birmingham
Target Direct, Cheltenham
Cooney Bains, Wantage
Ffwd, Haddenham, Oxon
BrandAid, Hereford

Senior copywriter

2000 to company closure, 2001 -  Hamilton Wright Direct Marketing, Cirencester GL7 5JB

Creative head

1985 to June 2000 (date of company liquidation) RPG Advertising Ltd, Gloucester

Senior creative consultant

1983 – 1985   SSC&B Lintas, London EC4 BSP;

Creative Director

1979 – 1983  Allen Brady and Marsh,

Creative Manager

1977 – 1979  D’Arcy Macmanus and Masius, London

Senior Writer, promoted to Associate Director

1970 – 1977   Ayer Barker, London EC4

Education

BA in political science with minor in philosophy from Chatham College in Pittsburgh, PA, USA

For Creative Advertising or DM copywriting contact me here:
Tel: +44 (0) 1684 772 021
Mob: +44 (0) 7802 959 009
Email: copy@valvalentine.co.uk



Copywriters do not live on words alone
Even though they sometimes have to eat them. I've been in the business long enough to swallow my pride when itís right to, and fight my corner when it would be unprofessional not to. Teamwork is good for your business, and I'll be good for your team. Click here to get in touch.
Click here to see the full list of accounts that I've worked on.